Classic Case of False and Deceptive Advertising

Here is a classic case of false and deceptive advertising.

 As you probably know, Master Cutlery and their partner, Hollywood Collectables Group (HCG), are marketing a knock-off replica "Rambo III" knife.

 Gil Hibben designed and made the knife used in the "Rambo III" movie. He licensed the knife design to United Cutlery to make a scale replica of the knife. He NEVER sold his patented design and he NEVER licensed Master Cutlery or Hollywood Collectables Group to make replicas of his design.

 Master Cutlery and Hollywood Collectables Group decided to make the knock offs anyway to cash in on the renewed popularity of the Rambo franchise. They did buy the rights to use the name "Rambo" but NOT the rights to use the knife design. They are doing so against the wishes of Gil Hibben and without paying him one penny of the profits they are making from selling his design.

Below is a photo that Master Cutlery and Hollywood Collectables Group is using to advertise their knock-off knife
(See the HCG Ebay Ad:
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=220201073284&ssPageName=ADME:B:EF:US:1123
or
http://www.hollywood-collectibles.com/r3comparison.html ).

They claim they are comparing their "Full Size" movie replica to the "Previous Scaled Licensed Replica". For clarification, the United Cutlery model was the ONLY scaled licensed replica ever produced so they are obviously comparing to the United Cutlery model.

 Here is the deception:

  • The Master Cutlery/HCG version is 18 inches in overall length.

  • The United Cutlery scaled licensed replica is 16 inches in overall length.

However, if you take their "comparison" photograph and blow it up to until the Master Cutlery/HCG knife is 18 inches, you will notice the they have reduced the image of the "Previous Scaled Licensed Replica" to 15 5/16 inches in length. In other words, they reduced the image of the "Previous Scaled Licensed Replica" by almost 3/4 inch to make their knock-off appear bigger by comparison.

 

 So much for Truth in Advertising.

 Under the Federal Trade Commission Act:

  • Advertising must be truthful and non-deceptive;

  • Advertisers must have evidence to back up their claims; and

  • Advertisements cannot be unfair.

What makes an advertisement deceptive?
According to the FTC's
Deception Policy Statement, an ad is deceptive if it contains a statement - or omits information - that:

  • Is likely to mislead consumers acting reasonably under the circumstances; and

  • Is "material" - that is, important to a consumer's decision to buy or use the product.

Master Cutlery and Hollywood Collectables Group continue their lies and deceptive advertising with the "Rambo" knife from the new 2008 "Rambo" movie. Again, they are ripping off Gil Hibben by making knock-off reproductions of his knife design without his permission and without paying him one penny of the profits from his work. Gil Hibben did authorize and License United Cutlery to reproduce his knife but NOT Master Cutlery or HCG.

The HCG advertisement on their website states that "Anything Else Isn't A RAMBO Knife"
(See
http://www.hollywood-collectibles.com/rambo4.html).

If the knife that Gil Hibben designed, made, and was used by Sylvester Stallone playing "Rambo" in the "Rambo" movie is not the real "Rambo" knife, then what is?

Yet HCG claims that their knock-off is the only real "Rambo" knife anything else is a cheap imitation. That is quite a claim when, in fact, the Master Cutlery/Hollywood Collectables Group knock-offs ARE the cheap imitations.

Once again Master Cutlery and Hollywood Collectables Group have shown their dishonest and deceptive business practices while at the same time ripping off another knifemaker.


More Rambo:

Comparison of the Rambo III Replica Knives

Comparison of the Rambo IV Replica Knives

History of the Rambo Knives

The Rambo Bows

 

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